- 3 Landing Page Templates For Your Website Examples
- Landing Page Dimensions
- 3 Landing Page Templates For Your Website Download
- 3 Landing Page Templates For Your Website Free
- Buy Landing Page Templates
In short, a landing page is a page of your website which is designed for a particular purpose. Like you might offer some special resources of business exchanging for visitors contact information eg. name, email, job title and so on. So, all the landing pages contain some common features like register, sign up, pre-order buys or call to actions. In this first paced and competitive business world landing page is an effective tool to collect target leads. To test and getting a result of your newly generated idea, the Bootstrap landing page can be an effective tool. On the web, you will find thousands of freemium and premium Responsive Bootstrap Landing Page Templates. But all of them are not worthy of your projects.
Landing pages are the core essentials for any given website as they can help generate higher traffic count alongside providing a better viewing experience. Selecting the Top responsive landing page templates can thus come in handy for the professionals who look to accentuate their site rankings by adding sleek yet resourceful options along.
So, here we made a research and amon the thousends of bootstrap landing templates. And then we make a shortlist (Both premium & Freemium) especially on app landing template to save your time.
- Landing page Plugin lets you create beautiful and high converting landing pages in mere minutes without writing a single line of code. With our Landing Page templates your landing page will perform out of the box and increase your conversion rates instantly. Switch templates to test which template converts better, without any technical knowledge.
- Choose a free Landing Pages website template to start creating your stunning website. All templates are fully customizable with drag and drop. Work with beautiful, retina-ready galleries, social media features, email marketing and so much more. Choose your HTML template, personalize it, pick a domain and get online today.
Let first we Know what component must have a lading Page Theme
- Head line That gives your Mission and vission of your company and service
- Call to action section which give you a invitation or massage to access your service.
- Email or sign up Option for esay coummunication relatin build up
- Photo and video to grab more visitor attraction to your site.
- Proof of your your work withe testmoinial of your previous client
- Social Networ presents button.
- About, Team and Price table section
Editor’s Pick:Agico – Best Responsive Bootstrap landing Page Template
Agico is a modern, creative and professional best bootstrap landing page template. The interface of this template is very clean and minimal. Also, it is very easy to customize with beginner’s friendly features. This HTML landing page template is suitable for small businesses, start-ups, tech companies, and agencies. You just need to customize the built-in features according to your business to your website.
All the features are very straight forward to promote your business. you have enough flexibility to choose your preferable version as it provides three different demo home page. So, let’s make an aesthetic landing page with this awesome premium bootstrap landing theme.
Small Apps – Free Responsive App Landing Page Theme
Small Apps is another great app landing, startup, or sass website business template in this list. This responsive and tempting template crafted with 70+ components. This visually attractive multipage template comes with different homepage variants. Additionally, this template comprises 300+ lubricate customized icons.
The overall design of this template is very minimal and clean. This one can be an effective tool to promote your android and IOS application. This lightweight and fast loading template are crafted with W3C validate coding. However, you will get a regular update with great support. so, you may consider this one for your project.
Dtox – Single Page Landing Page Template
Dtox is a lubricating and alluring single page landing page template. it is suitable for a corporate company, software company or business startups. Dtox Is crafted with awesome graphical elements. The appearance is eye-catchy indeed and you can attract your visitor’s attention easily with this awesome HTML landing page template.
Dtox includes all the necessary sections for a perfect landing page like feature, about, service, team, pricing, and contact option. Besides, Dtox offers a newsletter subscription option. Last but not least, the overall appearance of Dtox is exceptionally brighter than regular bootstrap templates. So, you can consider this one before taking the final decision.
Pioneer
As a one-page landing page, Pioneer has an elegant vibe to serve the visitors. It has small cards to show what your or your business services. It does not have extraordinary color pallets to exaggerate your page. This is perfect for you if you own a marketing agency or online digital services.
You can show your articles or business portfolios to your clients as proof of excellence. For portfolio works, you can add little detailed cards and logos to showcase your previous clients and projects extensively. The responsiveness of this template is very excellent for all kinds of users.
StartUP
Startup is a cool looking theme with a lot of creative doodles as charming elements. All the elements here in this theme can be set up to cover the whole banner of your webpage. The background can also be set up with background doddles or images.
As a cherry on the top, the cards and blog posts have nice animations that can be customized. The blogs here are fully featured, like the paid templates with all the social media buttons. The posts can also be arranged according to the developer’s custom design and configuration.
SB UI Kit Pro Angular
Looking for an affluent theme package where you have the flexibility and independence to play with your content? Well, SB UI Kit Pro could be a good option. Because this one is Angular based landing page UI kit and comes with 12 different unique demos! That’s incredible indeed.
Anyway, you can create awesome looking web pages with this popular and content-rich UI kit. This UI kit is suitable for different niches because it includes specific designs for a specific niche like the Mobile app, desktop app, multipurpose, lead capture, press and so many. Just browse and explore the gems here.
Dimon
Dimon is an awesome Bootstrap Landing Page Templates that are suitable for promoting software and application specially. You can design an exclusive web page for mobile apps, software, SaaS marketing, and a one-page template with this HTML Landing Page Theme easily.
Anyway, this HTML landing page comes with W3C validate clean code and a well-structured layout. Moreover, it includes 2 home pages and 2 inner pages also. This one is suitable for the developers because of its developer ready functions.
Startit
Well, Startit is an extremely popular Tech theme in ThemeForest and this one has been selling for 10k+ times. This feature-rich and responsive template include a total of 21 unique homepages with outstanding features. As this one is based on WordPress, it is very easy to handle and using shortcodes makes this template special.
Anyway, you can use this template for selling any of your tech-related products because it is designed for eCommerce especially. This exclusive package includes WP bakery page builder, free layer slider, and other top features.
ShowTrackr – Free Bootstrap 4 Landing Page Template
ShowTrackr is a lightweight and visually crafted bootstrap 4 landing page template. this template suits for the app landing page. it is free for personal use. You just need to use attribution in the footer section. If you don’t credit the author, you need to purchase the pro plan
However, ShowTrackr is very simple in appearance with necessary sections for a landing page. This template put emphasize visual elements rather than written. You can check this colorful template for your business or personal projects.
Sienna
Sienna is another startup landing page from the same author of Frame. Sienna and Frame are almost the same in respect of features. but the appearance is a bit different from each other. Sienna comes with a little brighter appearance with a round-shaped illustration. Apart from this, the segments are different in position.
Anyway, the author of this template offers a handsome deal. Not only this one and Frame, but you can also buy all the template of this author at an affordable price.
Ave – HTML5 Bootstrap Landing Page Templates
Ave is a multipurpose and powerful html5 landing page template. it is crafted with custom illustrations and awesome animation.
This awesome template is perfect for Landing Pages, Digital Agencies, Restaurants, Startups, Travel Agencies, Construction Companies, Wedding Events, Corporate Websites, Magazine, Parallax based sites, Real Estate Companies, Creative Agencies, Business, Apps, Portfolio Websites, Blogs, and Retails.
It includes 100+ ready to use pages with along with 300+ HTML template sections. It contains really a lot of features and options that are more than enough for creating a website. By the way, you will get a regular update from the author. And obviously, it is completely free.
Felis – WordPress Landing Page Theme
A creative and well-crafted Landing page can boost your conversion in case of selling products. Felis is an alluring and marvelous looking WordPress product landing page. The color combination of this WordPress template is just Wow! It comprises all the necessary elements for a sales landing page like Shop, blogs, FAQ, contact and other segments. You have the flexibility to add video and best-looking images with moderate animation. Subscription for newsletter allows you to get more leads to boost your sales! Anyway, in this package, you will get 3 pre-configured pages, 2 header
styles, Slider revolution, visual page builder and woo commerce compatibility.
Crosp – Bootstrap Landing Page Themes
Crosp is another premium landing page template with a clean and professional appearance. This template has got already 50+ sales on ThemeForest.
Crosp is well organized and easy to use the tool. additionally, it is a lightweight and responsive template as it is powered by bootstrap4. MailChimp integration is another cool feature of this template.
SailPoint – Mobile App Landing Page
The product landing page always should be eye catchy and colorful so that it could grab the attention of the buyers. SailPoint is a modern and gorgeous looking template with a classic design. Limited use of animation and including video sections make this one effective.
Anyway, this one superb for promoting a single product. Because it includes less functionality and content. So, you could consider this bootstrap landing page template for your winning products and increase the conversion with its conversion-focused design.
You may find interest Bootstrap BlogTemplates
Ecobit – Free HTML Landing Page Theme
Ecobit is another HTML and bootstrap landing page template in this list. Though it is free, it provides almost all the premium features. the interface of this template is well crafted with modern graphical art and elements.
Notable features of this template are custom illustrations, pricing table, drop-down menu, sticky top navigation bar and so on. Flexible code structure with organized and well-crafted documentation, make it stand out.
This mobile-friendly template is awesome indeed for almost all types of niche. Especially the digital service area. You will find a few like this one on the entire web for free. so, don’t make a delay to try.
Array – Bootstrap Landing Page Themes
Array is a clean and smart bootstrap landing page template that is suitable for software and startup. This awesome template comes with 2 different demo variations. So, you have enough flexibility in designing your website. The interface of Array is professional indeed with the modern and trendy color combination. Additionally, this popular HTML landing page template has been sold for 100+ times Themeforest.
Array is integrated with mail chimp and contains all the necessary sections and elements for a perfect landing page. If you are looking for a straight forward landing page with eye-catchy graphical elements, you may consider this one.
Frame
Frame is exclusively designed for startups. This one is developed based on HTML, React, and Vue.js. Frame has a very straight forward-looking appearance and here you have the flexibility to show up your service, team members, achievements and pricing plan of your service in a minimal way.
Anyway, you can offer monthly or annual payment by the 3 columned pricing table. Apart from these features, it includes sign in and Sign Up features with the good looking form also.
Arribo – Modern Landing Page Templates
Arribo is another modern and elegant template from a seller of ThemeForest. This app suits for promoting the application. It is based on the botstrap4 grid system with a responsive feature.
This amazing premium app landing template includes ajax contact form, ajax newsletter subscription form, SEO friendly, and W3C validated coding, animation effect, smooth scroll and so on. This template is fully beginners friendly and completely customizable.
Himton – Premium Bootstrap Landing Page Template
Himton is another premium bootstrap landing page template in this collection. This multipurpose landing page template is a suitable web studio, innovative start-up, small business, and organizations. This attractive landing page contains 24 different homepage variations with a different appearance. It is based on the latest bootstrap 4 and html5 with super responsive features.
All the codes are clean and error-free. the overall appearance design of this template reminds you of the latest design trend. Additionally, it is easy to customize and anyone can start immediately with its built-in features. This product is also from a seller of the Themeforest.
Wingman – HTML Bootstrap Landing Page Templates
Wingman is perfect for product landing pages, stylish company websites, and detailed web-apps. This super clean bootstrap template includes 10 complete landing page template. This premium template includes coming soon page focusing on lead capture.
Its pre-built template for the social profile, listing, onboarding, and projects make it special for promoting the app. It also suitable for company websites because of its company featured focus like case study and success story layouts.
In short, it is designing for the developers. As a developer, you can craft this template as you wish.
Rinjani – Best Bootstrap Landing Page Themes
Rinjani is another premium bootstrap landing page template from WrapBootstrap. It has got already 1500+ sales with a decent rating. Rinjani is perfect for the individual or agencies who are looking for a creative, modern and freshly design multipurpose template. This template is regularly updated by the authors. And you will get all the future updates if you buy its premium package once.
It comes with heavy loaded features like 8 skins color variation, parallax background, video background, well-documented code and so on. apart from these, you have enough space to add your creativity with its separate CSS documentation.
Dexam – Angular App Landing Page
Dexam is a little bit different collection on this list. It is not just like a typical HTML landing page template. Dexam is a modern and minimal Angular app or product landing page. this multipurpose tool can be used for showcasing any types of products.
Dexam comes with 11+ versions with 30+ components. Besides, the variation it offers 14+ color variation in appearance. It makes it special and cool. The notable feature of this template are intro, service, work, blog, testimonial, features, FAQ, team, pricing, app details, contact form and sign up option. The author of this template offers a 50% discount off this premium landing page template.
Paper Kit 2 PRO – Premium Landing Page Template
Paper Kit 2 PRO is another Premium Templates from Creative-Tim. We add this awesome template for its huge number of components. All of the components are design following the same pattern and style. So, it becomes more visually stunning.
All of the codes are well organized and well crafted. So, it is easy to customize. This bootstrap template is completely responsive to all types of devices.
Notable features of this template are 1000 Handcrafted elements, 7 customized plugins, 15 example plugins, documentation, and responsiveness. The visual appearance of this template is professional and gorgeous.
Pelican – Startup website Landing Page Themes
Pelican is another software and startup landing page template from the seller of Himton. This is a clean, modern and trendy bootstrap 4 template and fit for marketing, product, software service, app, and SaaS landing pages. Like the previous template, it is also integrated with MailChimp. Also, it is easy to customize and includes the testimonials and pricing tables feature.
The appearance of this template is very professional and the color combination is exceptionally well. You may consider this one for your startup or business.
Material Kit – Bootstrap Template
Material Kit is a refreshing and mind-blowing colorful and graphical elements enriched bootstrap template. Fortunately, it comes under the MIT license.
This bootstrap UI kit is inspired and designed based on google material design. This template includes a lot of beautiful components. The ad also it is very easy to use and customize.
It includes 60 handcrafted elements, 2 customized plugins and 3 example pages. besides the free version of this template, creative-Tim also offers a premium version of this template with more features. you may also consider the premium one.
Vex -Free Responsive Landing Page Theme
Vex is a free Responsive single-page bootstrap landing page template with a minimal appearance. This well-crafted template offers you a creative presentation of your services. Its elegant design, smooth design, and attractive pricing tables make it standout. This template is perfect for presenting particular types of products or services in a page.
Vex is a fast loading template with mobile responsive features like the previously mentioned bootstrap template. Also compatible with all mainstream browsers. Last but not least, its sliding product section attracts the attention of potential buyers. So, you might consider this completely free bootstrap template for your website.
Infinity – Comming soon Bootstrap Landing Page Theme Free
Coming soon page is a unique way to display a message when your website is not ready. Infinity is an impressive, unique and creative coming soon landing page. Like vex, Infinity is a completely free bootstrap landing page that comes under the MIT license.
It’s a nice-looking design and outstanding features that make it stand out from its competitors. It is based on the bootstrap grid system that’s why it is compatible with all browsers and responsible for all devices. A beautiful slider section allows you to display a specific message to your audience. Besides, the awesome fonts pack adds some special value in the appearance.
O-SAAS – Responsive landing page Theme
O-SAAS is a colorful responsive landing page theme to showcase your SaaS products. Also, you can use this landing page for collecting leads also. It comes with a professional design and typography. Adequate space and minimal contrast make this template special.
The main feature of this template is the embedding video section, attaching a graphical presentation, pricing plans, and social media signal. After all, this one is worthy of promoting or collecting leads.
App Plus – Best Free Bootstrap Applanding Templates
App plus is another completely free functionally resourceful and visually appealing bootstrap template. it is perfectly optimized to showcase your mobile application. App plus is a lightweight, custom coding and fast loading template. Using attractive graphics make the interface alluring. Needless to mention, it is mobile responsive landing page like all bootstrap template.
You can promote your services with this very straight forward HTML landing page template. besides, it is beginner-friendly and easy to customize. So, showcase your awesome services with stunning features and elements of App Plus now.
Landing Page – FREE Bootstrap Landing Page Templates
Landing Page is another completely free elegant and simple bootstrap 4 templates from Startbootstrap. This minimal HTML landing page theme is perfect to showcase your personal or business projects. It contains only the must-have features for a landing page.
So, it allows you a solid presentation only. Obviously, it is a responsive template. And it is very easy to customize. you can simply collect the email list of your users with an email subscription form.
Teamboard – Elegent Bootstrap Landing Page Themes
Teamboard is a mind-blowing and refreshing landing page template indeed. it is very clear and professional in appearance. It suits for promoting all types of digital products including applications.
The main features of this template are Mailchimp integration, animation, clean coding, responsive layout, customization and so on.
Lifetrakr – Free Bootstrap Landing Page Templates
Looking for a free but gorgeous looking app landing template? probably, Lifetrakr is for you. The interface of Lifetrakr is really alluring with a beautiful color combination. This HTML landing page theme allows you to present your mobile application creatively. Its well-crafted and organized design easily attracts the attention of the visitors.
Lifetrakr also allows you to embed video with a mind-blowing appearance. Besides, you can add the price of your product with the pre-built pricing table. Long story, in short, you may not possibly find such an awesome landing page free on the website. Just have a look before scrolling.
You may find interest Bootstrap PortfolioTemplates
eStartup – Bootstrap Landing Page Theme
3 Landing Page Templates For Your Website Examples
eStartup is another stunning bootstrap template form BootstrapMade. This modern and sleek template is accustomed to apps, startup, websites and so on. also, you can use this template for your business, finance, consulting farm and others. In short, it is a multipurpose template with versatile features.
eStartup features many customizable and reusable elements that make it professional. As this template is based on bootstrap 4, it is compatible with all the modern browsers and devices including the mobile and desktop.
Notable features of this template are Team members, Pricing tables, Blog posts listing, Contact form, About us, Features, and Screenshots carousel.
Mobland – Creative Bootstrap Mobile App Landing Page Template
Mobland is a minimal and creative bootstrap 4 mobile app landing page template that comes from an elite author of Themeforest. It has got more than 100 sales already.
Mobland comes from varieties of layouts including Index Light Version, Index Dark Version, Index No Scroll Animation, Full Page Slider Layout, Sticky Parallax, Simple Static Layout, Blog Layout, and Blog Single.
Mobland is a fully mobile responsive template and also fit for all types of devices. The appearance of this template is very clean and professional. It contains nothing but the necessary elements.
New Age – Best Free Bootstrap App Landing Page Template
New Age is a completely free bootstrap app landing page template by which you can showcase your web app effectively and elegantly. Even the newbies can use this simple tool effortlessly. Easy customization is another tricky feature of New Age.
The overall appearance of New Age is attractive enough for its colorful homepage. The custom button style with lucrative icons makes it professional. If you are looking something colorful but clear in appearance, maybe New Age is for you.
Foodz – Bootstrap mobile Landing page Themes
Foodz is made by Twitter bootstrap 3 and also developer-friendly html5 and css3 template. it includes some cool features like gallery section lightbox, responsiveness, easy customization and so on.
Landing Page Dimensions
Though this one is a multipurpose template, you can use it for mobile app promotion. It has both freemium and premium options.
Avilon – Free Bootstrap Landing Page Themes
Avilon is a clean, modern and professional bootstrap template from Bootstrapmade. This template suits for showcasing your digital product like mobile application, desktop application, sass application, software or similar pieces of stuff.
It comes with a lot of stunning features like SaaS file inclusion, PHP/Ajax contact form, one-pager design, image gallery with a lightbox feature and so on. apart from these awesome options, other necessary features like pricing table, alluring graphics make it standout.
Avilon has both free and premium plans. So, you have the flexibility to use its freemium plan both for your personal and commercial projects.
Apland – Premium Bootstrap App Landing Page Templates
Apland is another premium app landing page template from WrapBootstrap. This HTML landing page template comes with responsive layouts with super-fast loading speed. The interface of APland is simply visually stunning and crafted with the latest web design technology.
Apland is perfect for showcasing your app or services with your global clients. And without any doubt, it helps to boost the sales and promotion to your apps and services. This tool is designed in such a way that your visitors will enjoy the maximum user experience.
If you have enough budget and searching for a pro landing page template with huge features, then Apland is for you.
TheApp – Professional Bootstrap App Landing Page Templates
TheApp is a minimal and professional bootstrap app landing page template. This visually crafting template suit for showcasing any kind of application and digital services.
In spite of having a lot of content, this tool doesn’t look messy for its organized layout. Apart from internal pages, the author of this template offers several single sample pages including chat, finance, social, taxi, todo, and travel.
3 Landing Page Templates For Your Website Download
Main features of this template are elements in a different color, well documentation, variety of landing page, free updates forever and many more. Needless to say, it is compatible with all browsers and devices.
As you know, landing pages are the perfect tool for getting a segment of targeted traffic to focus on one action. But most websites are severely underusing landing pages as a tool to convert everyday traffic into leads, followers, fans, and (even more engaged) customers.
Here’s the problem:
Most websites have “leaks”, or areas where the most obvious next move for a visitor is to leave your website. This is not the best outcome for you, because most of the time there is still an opportunity to engage that visitor further.
The solution to this problem is a dedicated landing page for every type of traffic you generate. These landing pages will talk directly to each kind of visitor you get – whether they are coming from social media, Google, a product page, a blog post, or something else – and offer them a customized next step that will keep them engaged with your website and business.
Here are 7 types of landing pages that anyone can use to make their website stickier:
1. Email List Opt-In Landing Page
Did you know that one of the most effective spots to place an email opt-in form is not on your home page, not in your side bar, and not on your blog? (Although, opt-in forms in these places are helpful, too).
The most effective place to put it is on a dedicated landing page.
Creating an email list opt-in landing page gives you the room you need to tell people why they’ll benefit from giving you their contact information.
It means you can focus your visitor’s full attention on signing up and, by removing all other distractions (like the navigation), you’re forcing them to choose: opt-in, or miss out.
How to set it up:
Creating an effective email opt-in landing page is pretty straight forward.
Start off with a strong headline – something that features the benefits you’re about to offer.
Then you’ll want to flesh out the details: what do people get in exchange for their email address? Is it a weekly newsletter (like our example above)? Or maybe you’re offering some type of free download, like an eBook or special report.
If you are offering a free download, consider creating an image for it (aka digital packaging), to give your page some visual appeal.
And finally, the most important piece: your opt-in form.
Your form should be short and simple for optimum results. The fewer fields you include, generally the better your conversion rates (there are of course exceptions, so it’s a good idea to test). It’s also important to create a strong call-to-action for your ‘submit’ button – try something other than “subscribe”.
Instead give variations like “Get your free eBook now” or “Send me my stuff” a spin.
2. Content Guide Landing Page
Inbound marketing – and pretty much any online marketing period now – is all about content.
If you blog, vlog, or create free info products for your audience, you can get even more value from that content by organizing it on its own landing page.
Think about it: your blog is great for featuring your latest posts and, sometimes, there’s a search feature so readers can look up topics of interest. But a lot of your great content from way back is probably getting a little dusty from lack of attention.
You can easily remedy this problem and give your visitors a world-class tour of your best stuff by creating topic-specific content landing pages.
How to set it up:
This is probably one of the easiest landing pages to make.
Decide which topics you’ve you want to feature, then create a landing page for each one. Include a short introduction to the topic and then link to each post/video/download you’ve created on the subject.
That’s it. Now promote your content landing pages by linking to them from your website, social media profiles, and emails.
3. Start Here Landing Page
Your website performs a lot of duties for your business: it tells people about your brand, let’s them get in touch with you, offers information, sells your stuff, and more. So when someone lands on your website for the first time, there are multiple directions they can go in.
But the direction they choose isn’t always the best one. They might land on information they aren’t interested in or be put in front of an offer that have no desire to take (yet).
But what if you could custom create an experience aimed just for first-time visitors? An experience that will give them the ultimate first impression of you, and show them all the info and links they need to get the most out of their first visit.
A “start here” landing page can do all of that.
How to set it up:
A “start here” landing page is often included in the navigation so new visitors can easily find it, no matter where they enter your website.
The page itself generally includes a welcome note or introduction, filling people in on what’s so great about your website and business, and giving them a hint of the cool things they’ll discover.
Some, like the example above, include a welcome video.
After you’ve made your introduction, it’s important to point first-time visitors toward the information and pages that will be most relevant to them. Should they check out your email list and free offer? Do you have a blog post that’s always a hit with first-timers? Should they look through your FAQ’s?
Link to the appropriate pages, and remember to give strong calls-to-action so your visitors know what to do next.
4. Coming From [social network] Landing Page
When you find someone interesting on Twitter and click on their website link, where do you end up?
Most of the time, you end up on their homepage. Which is okay. But it’s not great.
The homepage is rarely the best place to send any traffic; the more customized you can make the experience, the better.
When I clicked on ProBlogger’s URL in their Twitter profile, I landed here:
This page feels personal. It addresses where I’m coming from and provides the information I most likely want (background info, what they’re all about, how to get in touch).
How to set it up:
If someone follows you from a social networking profile, you want to take that interest and turn it into something long-term. Serve up the information they want, and then give a relevant call to action (ask them to get on your email list, subscribe to your blog, or connect with you in some way.)
5. Guest Post Landing Page
Guest posts do a lot of wonderful things for you and your website. But probably the most valuable thing is the traffic they can send your way.
3 Landing Page Templates For Your Website Free
But if you’re not actively directing that traffic to the right spots, you’re missing out on most of the value (like getting more email subscribers).
Buy Landing Page Templates
If you’re like most guest bloggers, you use that precious little byline link to send people to your home page.
Your home page is absolutely not the best place for these visitors.
You’ve built up a lot of momentum by delivering a valuable post that they loved (if they didn’t, they probably wouldn’t be reading your byline). You want to keep that momentum going and use it to build an even stronger connection with this person – not kill it off by sending them to your homepage where they have to decide for themselves if you have anything else to offer them.
Use a custom guest post landing page to carry the conversation from the host blog to your own website, like this page from thelaunchcoach.com:
How to set it up:
The most important thing your guest post landing page does is maintain a consistent vibe for your readers. You want this page to feel really relevant to whatever your visitor was just reading.
The example above does a great job of this by welcoming his visitors using the name of the blog they came from and transitioning the conversation from that blog (and the post’s topic) over to the other things his website offers, like his Advanced discount mailing list. (For another example of a guest post landing page, check out the call to action link in my own bio below this post).
6. Thank You Landing Page
One of the biggest wasted opportunities on your website is the Thank You page.
This is the page people are redirected to after they opt-in to your email list, sign up for an event (like a webinar), or purchase a product.
A thank you page usually consistent of the obvious: a thank you message. And nothing else.
When you land on a page like that, there is literally nothing left to do but leave. This is a massive waste of some of your most valuable, targeted traffic.
Anyone who lands on your Thank You page has indicated that they are interested in what you offer to some degree. At that moment, they are highly engage with your business, and it’s the perfect time to push that relationship a little further.
Take a look at this Thank You Landing Page from the Daily Egg, which I was redirected to after subscribing to their newsletter:
Notice that little section titled “What should you do now?” It’s giving new email subscribers an easy and compelling way to get more involved with the company.
They are capitalizing on the momentum that new subscriber has by making an additional offer.
How to set it up:
In the case of our Daily Egg example, the additional offer they made was for two other free opportunities. It’s important that your additional offer lines up with the action your visitor originally took.
So, since I had just opted-in to their free newsletter, Daily Egg presented me with some more free options (one of which – the free product trail – happens to lead directly to a paid conversion opportunity).
A Thank You landing page that follows a purchase might include an offer for another product at a special discount. Or maybe you give a social share call-to-action after someone signs up for your free webinar.
More ideas: ask people to fill out a short survey, provide some feedback, check out your most popular blog posts, or follow you on a social network.
7. Unsubscribe Landing Page
Admit it: when someone unsubscribes from your list, it hurts a little.
But just like most relationships, an email list break-up can often be salvaged on some level. But not if you’re giving your former subscribers the cold shoulder with a generic, indifferent “good-bye” page.
Have you actually looked at the page your readers are redirected to after unsubscribing?
Most email hosts (like Aweber and Mailchimp) have boiler-plate templates for this page that unsubscribers are sent to automatically. But you can switch it out for your own custom page, and you really should. Here’s why:
When someone unsubscribes from your list, they may just totally hate hearing from you. But more likely, there’s still a small attraction to your content and your business. So give them other options.
Check out HubSpot’s unsubscribe landing page, where they ask deserters for a second chance by connecting on a social network:
How to set it up:
Maybe getting your weekly newsletter is too much for them: would they be happier just receiving your special announcements?
Maybe your stuff just isn’t relevant enough right now to justify a spot in their clogged up inbox: would they like to stay connected on Twitter or Google+ instead?
Acknowledge their desire to break ties, but let them know how much their attention means to you. Give them quick and easy options to adjust their level of interaction with your brand without completely moving on. And of course, always give a clear and easy way to totally unsubscribe from your mailing lists for those that are truly set on leaving.
If you remember one thing, remember this:
Landing pages are focusing agents. They help you accomplish one, specific goal – whether that goal is selling something, growing an email list, spreading brand awareness, or something else entirely.
For optimum ROI, you should connect each and every traffic generating opportunity to its own dedicated landing page.
Because, really, why would you send anyone to your homepage when you could give them a warm, conversion-optimized welcome that will result is more business growth for you?
About the Author:Sonja Jobson helps small business owners and entrepreneurs become incredible on the internet with content marketing.